> ## Content Index > Fetch the complete content index at: https://www.luisnatera.photo/llms.txt > Use this file to discover other available public pages before exploring further. # 014 - A Photographer’s Workflow: Creating My Own Tools - URL: https://www.luisnatera.photo/014-a-photographers-workflow-creating-my-own-tools/ - Published: 2025-11-17T16:03:25.000Z - Updated: 2026-05-15T07:21:03.000Z - Description: A personal reflection on the tools photographers use, why I built my own cross-posting app, and how small, custom-made tools can improve a creative workflow. - Author: Luis Natera Hello dear reader! Welcome to another issue of this newsletter. This week I want to talk about tools for creative work—and building my own. To break up the text, I’ll include some photos I took last week. In this issue: - Tools for photographers - Scratching my own itch, and building me a tool - Photos - Discount code. --- As a creative person, tools are simply pieces of technology that enable me to create. In my case, the main tool is the camera I have at hand. It allows me to capture moments, and to do that well I need to be familiar with its settings, menus, and quirks. The more we use a tool, the more it becomes second nature. Eventually, muscle memory takes over and handles all the buttons and knobs. ## Subscribe to the newsletter Subscribe Email sent! Check your inbox to complete your signup. Photography & Creativity But the camera is just one of many. As a photographer, I don’t only take photos—I edit them, store them, and share them online. And when it comes to sharing, the newsletter is my favorite place. It’s a direct connection with all of you, not the curated and mediated algorithmic connection you get elsewhere. ![Photography workflow captured during a street walk](https://storage.ghost.io/c/19/ae/19ae7b7e-3267-4ec9-a3d4-d56fe8dd66fb/content/images/2025/11/20251116-DSCF1051.jpg) Waiting. Still, I recognize the value of posting to Instagram, Pixelfed, and other communities. It’s a way to keep engaging with fellow photographers. But managing my online presence and posting across platforms feels like a challenge in itself, so I decided to make my life easier. It might sound like a small problem, but every time I post a photo, I check a list on my phone with hashtags, keywords, and accounts to tag. Playing the algorithm-optimization game. All the copying, pasting, and switching between apps was adding up—so I built my own tool. ![Street scene taken while testing creative tools](https://storage.ghost.io/c/19/ae/19ae7b7e-3267-4ec9-a3d4-d56fe8dd66fb/content/images/2025/11/20251116-DSCF1071.jpg) Shadows, light, and a bit of religion on the car. [Postflow.photo](https://postflow.photo/?ref=luisnatera.photo) is a web app that helps me with a few things: it stores my social media accounts, lets me save hashtag groups, and allows me to schedule and cross-post across different platforms. I built it for myself, but I imagine other photographers could benefit from it too. A note about my sponsor: You!This newsletter exists thanks to your support — thank you!If you’d like to keep supporting it, there are a few simple ways:Share it with a friend or family member who might enjoy it.Send a note if you like what you read — I always appreciate hearing from you.Thanks for reading and for being part of this journey. I hope you’re enjoying these weekly dispatches! A note about my sponsor: You!This newsletter exists thanks to your support — thank you!If you’d like to keep supporting it, there are a few simple ways:Subscribe if you haven’t yet.Share it with a friend or family member who might enjoy it.Send a note if you like what you read — I always appreciate hearing from you.Thanks for reading and for being part of this journey. I hope you’re enjoying these weekly dispatches! [Subscribe ](https://luisnatera.photo/newsletter?ref=luisnatera.photo) It’s a tool for photographers, built by a photographer. I’m not trying to make a social media analytics tool or a marketing dashboard. I just want to make it easier for photographers to share their work. What do you think? The application is live now with a few core capabilities, and I plan to keep improving it. If you’d like to try it out, visit [postflow.photo](https://postflow.photo/?ref=luisnatera.photo) and sign up. Use **NEWSLETTER50** to get 50% off for a year. I’d love to hear your feedback—let me know what you think, and if you end up using it. ![Amsterdam moment photographed as part of a daily workflow](https://storage.ghost.io/c/19/ae/19ae7b7e-3267-4ec9-a3d4-d56fe8dd66fb/content/images/2025/11/20251116-DSCF1057.jpg) Waiting for the tram. I think I’ll keep building small tools like this to improve my workflow. I’m sure I’m not the only one hacking things together to make work easier. Do you have a story? I’d love to hear it. ![Urban detail discovered through a photographer's routine practice](https://storage.ghost.io/c/19/ae/19ae7b7e-3267-4ec9-a3d4-d56fe8dd66fb/content/images/2025/11/20251116-DSCF1073.jpg) Taking the last rays of sun. I have to say that being able to build my own tools gives me extra flexibility—and plenty of distractions. As a technical guy, I tend to slip into “building mode” a bit too easily, even when I shouldn’t over-engineer things. But hey, it’s fun, and it’s part hobby anyway. --- That’s it for today! If you enjoyed this issue, **share it with a friend!** Know someone struggling posting along social media? Send it their way, it might be useful for them. Luis