021 - 2026 a year for starts

I'm starting 2026 with a new project: Tyn Studio, a venture to build software at the intersection of creativity, cities, and technology. This feels like taking all those side projects and seeing if they can become something sustainable.

Luis Natera
Jan 19, 2026
3 min read

Hello dear reader!

Welcome to another issue of this newsletter. This week I want to share something I’ve been working on for a while: a new project that brings together different threads from my creative and professional path. To break up the text, I’ll include some recent photos.

In this issue:

  • Opening Tyn Studio
  • Building at the intersection of creativity, cities, and software
  • The values behind this new venture

Two weeks without a newsletter issue. I’m back. I spent almost a month in Guadalajara visiting family and friends for the holidays. My time there was busy. It’s not a complaint or an excuse, just an explanation for why I didn’t write in the last couple of weeks. I took things easy in certain areas, and the newsletter took a little holiday. But I’m back.

I’m starting 2026 full of energy and looking forward to a great year. As I wrote in the last issue, one of the objectives for this year is to keep building software. So here’s what I’ve been working on: I’m opening Tyn Studio, a new venture to collaborate with people and companies on building software solutions. The goal is to convert it into my main business during 2026. Ambitious, but doable.

Why Tyn Studio

For some time I’ve been wanting to go back to entrepreneurship. More specifically, I’ve been looking for a way to combine creativity with technology. I wanted a place where I could pursue photography and creative opportunities while simultaneously building software and working with interesting people and companies.

Here’s the thing: I’ve been building software for years. PostFlow, the photography automation tool I created for my own workflow, reminded me that I love building things that solve real problems. The experiments with creative coding and generative art taught me that code can be a creative medium. My architecture background, academic research, and photography practice all point to the same intersection: the space where technology meets creativity meets cities.

So I decided to create my own place. A studio where these interests could live together rather than compete for time.

What I’m Building

I’m looking to build at the intersection of creativity, cities, and software. Sound familiar to my photography work? Yes. Cities are one of my big passions, and I try to bring them into the mix as much as possible. Of course, that doesn’t mean I wouldn’t do other software work. I see this venture as a Venn diagram between creativity, technology and cities. I’ll be happy working at any one of those pieces, or at any of their intersections.

I’ll be building Tyn Studio with certain values behind it. Specifically, I want to build a human business. A place that values sustainable growth over rapid scaling, fair collaboration with everyone involved, and a balanced life that doesn’t sacrifice creativity for productivity. I’ve seen too many studios burn out chasing growth. I want something different.

This feels like one of those small experiments that matter. Except this time, the experiment is bigger. It’s taking all those side projects, all that curiosity-driven work, and seeing if it can become something sustainable.

I’m certain that 2026 will be an interesting year. I’m very excited for what’s coming, and to keep building.


That’s it for today! If you enjoyed this issue, share it with a friend! Know someone who is launching something this year? Send it their way—they might like this newsletter.

Luis

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